I have been involved in video production since the early 2000s and working as a freelance director/producer of corporate videos for much of that time. I started a corporate video production company in 2006 called ‘promovideo’. Projects have ranged from commercials and promotional videos through to films, events, documentaries and music videos. Since 2016 my work has concentrated more on immersive content and VR. I am currently head of immersive production at the web 3 platform Digital Self which has opened up my professional interest into many other areas of technology and media.